I know there’s a tendency to put this letter aside, or “think about it later.” But every minute you spend sitting on an unsold home is costing you money! Best wishes, A friend of mine has compared this time to being in a sci-fi movie. You have thousands of dollars and valuable time to gain … and absolutely NOTHING to lose by calling now. (Address) A short sale is one alternative to foreclosure. The short sale process can prove challenging, stressful, and time consuming; it requires persistence and dedication. Here are some tips for getting you noticed in the first 15 seconds: Just as there are a number of things you can do to help ensure you get noticed, there are also a number of things that can guarantee your letter ends up in the circular file. Yes, you’re added Judy. Are You Fed-Up With All The Reasons Your Home Didn’t Sell And Now Want Some Straight Answers? That said, if you want to use one, it will be most effective if you personalize it and make it your own. So if you are already working with an attorney or two, ask them for a testimonial. (Only if you want to get insider advice and tips), Probate Leads: Where to Find Them to Buy Probate Property, https://fitsmallbusiness.com/best-real-estate-crm/, Contain no value to the intended audience or relevant content, Is more than one page and hard to read (small font). They get people happily involved in owning property by satisfying their real estate needs,â writes Tom Hopkins in his book, Mastering the Art of Selling Real Estate. Here are 10 solid ways to find listings! If you read about a product or service on this website, it's because we genuinely think it's great. and why we are better? Whether this is a good or bad thing I’ll leave up to philosophers. Most people have a gimmick for people to buy something from them. There are key ingredients in devising a marketing strategy that will help insure that you receive the full financial potential available to you through the sale of your home. My issue was I just wanted more listings. >> Here are 14 ways to get MORE real estate listings: YOUR SPHERE (Friends, Family, Past Clients, Local Connections) Yes, you could potentially list the homes of the people in your sphere of influence, but more importantly, you need to connect with them on a regular basis and ask them who they know that might be selling their home this year. Normally, one’s home is their most valuable asset. You want to use this letter to introduce yourself to a particular neighborhood or community group. The window here is pretty slim, so the chances of catching someone flush with cash after a closing isn’t all that likely. Subject: Let’s Increase Business and Double Our Database. Additionally, prospecting letters must contain an element of value in order to be effective. Right now, we are experiencing an exceptional market. Please add me to your email list. And in today’s overcrowded market (with more listings than buyers) you need to know all the smart ways to advertise and show your home to get a fast, top dollar sale. Donna A. Baker, CRS ABR SFR CDPE is a contributor for Fit Small Business’ real estate section and the Broker~Owner of At Home Real Estate Group selling real estate for 21 years. Let’s collaborate on an added value item that we can send to each other’s database as well as our own, thereby doubling our exposure to potential future business. Please add me as well – thank you in advance. We don’t have any great examples ready to go, but if you stumble across some good ones or write your own and want to share we can include it in the article. Her memberships include National Association of Realtors, California Association of Realtors, Certified Residential Specialists, Central Valley Association of Realtors, Accredited Buyer's Representative, Certified Distressed Property Expert®, and Short Sales and Foreclosure Resource. I’d love to be on your list as well! The AdWeek guide to copywriting is an excellent book on the subject that will help you write better copy overall. I know a letter is not technically ad copy, but at the end of the day you’re writing someone a letter with a specific goal in mind. Get 5 FREE Real Estate Prospecting Letter Templates. Also, brokerage firms generally release upcoming listings to their agents a few weeks before they hit the MLS. Hey Realtors! Many thanks for taking the time to read my message. You are probably overwhelmed by the calls and letters from all the sales people claiming “I know why your home didn’t sell,” and “I’m a specialist,” or “I have a marketing plan” … and on and on. Would you add me to your email list, please? I wouldn’t recommend being negative at all in your marketing, even if the listing agent has done a terrible job. If you get a voice message leave me a message and I will call you right back. Our home is in escrow and our realtor asked us to write a review of the sale for her. I would like to use the Foreclosure template–or even divorce, but are either of these letters violating the FH Law that was just re-vamped in 2019? My name is (your name) and I am a real estate agent with (company name). Thank you for the letters. I have completed many successful sales in the vicinity of your home and feel certain that I can help you accomplish your goals regarding the sale of your property. Thanks! The small print being that you set the price for the home. As such, and when you are ready, it would be our pleasure to assist you with making these arrangements should the need arise. Hope you enjoy the emails. Sign up to receive more well-researched real estate articles and topics in your inbox, personalized for you. It’s not too late to get it done right. As a real estate agent, what a great opportunity to reach out to potential buyers and share with them this incredible information. Mrs. & Mrs. Smith 4140 Maple St. Small Town, CA 90210. Our brand,
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